conversions Archives - REM https://realestatemagazine.ca/tag/conversions/ Canada’s premier magazine for real estate professionals. Thu, 30 Oct 2025 23:41:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://realestatemagazine.ca/wp-content/uploads/2022/09/cropped-REM-Fav-32x32.png conversions Archives - REM https://realestatemagazine.ca/tag/conversions/ 32 32 The Real Deal: Industry highlights for October 2025 https://realestatemagazine.ca/the-real-deal-industry-highlights-for-october-2025/ https://realestatemagazine.ca/the-real-deal-industry-highlights-for-october-2025/#respond Fri, 31 Oct 2025 09:03:48 +0000 https://realestatemagazine.ca/?p=40849 From major leadership shifts to exciting new brokerages and expansions, we're rounding up what’s new in Canadian real estate

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Each month, REM shares brokerage expansions and conversions, leadership appointments and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month, and don’t forget to include a photo!

Expansions, mergers and conversions

 

Sutton Group expands in the west

 

Real estate company Sutton Group is expanding its reach with two new offices.

This month, Sutton announced the grand opening of Sutton Beeline Calgary and Sutton Centre Kelowna.

The establishment of the new locations was strategic, says Sutton, as both Kelowna and Calgary offer “significant market opportunities for growth.” 

Sutton Beeline in Calgary is led by managing broker Zaeena Gul, while Sutton Centre Kelowna is co-led by managing brokers Emily Coates and John Skender. 

“The opening of Sutton Beeline Calgary and Sutton Centre Kelowna represents a significant step forward for Sutton,” said Beatrice Cosentini, vice-president of Sutton’s western region.

“In a market where there is increased demand for innovative solutions, this team exemplifies the forward-thinking vision and enthusiasm required to drive meaningful change in the market.”

 

Royal LePage welcomes Saskatchewan brokerage

 

Mark Zawerucha

 

Royal LePage is announcing the opening of Royal LePage Success Realty, based in Yorkton, Sask. 

The brokerage will serve clients in Yorkton, as well as surrounding communities including Melville, Springside, Saltcoats, Theodore, Good Spirit Lake and beyond. 

The new brokerage is led by Mark Zawerucha, formerly an associate broker with Re/Max, who brings nearly a decade of real estate experience to his new ownership role.

“In the short term, my goal is to establish Royal LePage Success Realty as a trusted name in Yorkton and surrounding areas,” said Zawerucha. “Long term, I want to grow a strong team of professionals who share my commitment to delivering outstanding service to clients.”

Executives Property Management and Century 21 Assurance Realty Ltd. join forces

 

Treena Piva

Property management company Executives Property Management (Formerly Real Property Management), which services Kelowna and the B.C. Interior, has merged with Century 21 Assurance Realty Ltd.

Treena Piva and Aaron Piva of Executives Property Management will continue their leadership as managing directors of property management.

Century 21 Assurance Realty is led by managing broker Kim Davies.

“Our mission has always been to serve with integrity, lead with purpose, and create value for both investors and residents,” said Treena Piva. “Together, we’re taking that promise to the next level – continuing our commitment to redefine and elevate the expectations of property management through strategic innovation, advanced technology, and next-level service.”

 

Corcoran Horizon Realty opens new Hamilton office

 

Corcoran Horizon Realty is deepening its roots in Ontario with the opening of its newest office in Hamilton. 

Heading up the office as broker/managing partner is Martinus Geleynse, who brings over 16 years of experience in real estate, marketing and community development to the role, according to a company statement. 

“Our new Hamilton office reflects our belief in the city’s resilience, diversity and unmatched character,” said Cliff Rego, CEO and broker of record for Corcoran Horizon. “Hamilton is a place of reinvention and grit, where heritage meets innovation. We’re proud to establish a presence in a city that’s not only steeped in history but also driving forward with creativity, entrepreneurship, and community spirit.”

Corcoran is already established in the markets of Kitchener, Cambridge, Port Severn and Toronto.

 

Odyssey Retail Advisors expands to Canada

 

Odyssey Retail Advisors, a premier real estate advisory firm, is expanding into the Canadian retail market with a footprint in Toronto.

Headquartered in New York, with offices in Miami, Chicago and Los Angeles, the firm advises luxury and contemporary retailers in expanding their presence worldwide and guides developers in creating upscale shopping destinations.

Joining Odyssey as part of the Canadian expansion are Casdin Parr, David Bishop and Ryan McCarthy as executive vice presidents, along with Lesia Czech as director.

Together, they bring decades of experience advising national and international retailers across the Canadian retail landscape, says a company statement.

“This is a pivotal step in Odyssey’s continued evolution as a global advisory platform,” said Rich Johnson, principal at Odyssey Retail Advisors.

“Casdin, David and Ryan are widely respected for their deep client relationships, market expertise, and strategic thinking. Their presence enhances our ability to support clients in one of the most important luxury markets in North
America.”

 

Important milestones

 

New HQ for Berkshire Hathaway HomeServices Québec

 

Berkshire Hathaway HomeServices Québec is celebrating the grand opening of its new headquarters in Montreal.

Located minutes from Royalmount, dubbed the largest private development underway in the province, the move marks a step forward for the brokerage, which established itself in Québec in 2020.

The 2,000-square-foot space, located in suite 290 of 5929 Trans-Canada Highway, is designed to have the look and feel of a penthouse condominium, rather than an office, according to a company statement.

The brokerage is led by founder and CEO Sacha Brosseau, who is planning to expand across the province. 

“We will grow with the right people, at the right pace,” he said in a statement. “We’ve witnessed what happens when large corporations prioritize spreadsheets over their brokers, and we are building a different kind of company—one where growth serves to strengthen and support every member of our organization.”

 

Engel & Völkers Ottawa signs up for another decade

 

Engel & Völkers Ottawa recently announced the renewal of its franchise agreement, marking a decade in Ottawa’s high-end real estate market and committing to another 10 years under license partners John King and Larry Mohr. 

Since 2016, Engel & Völkers Ottawa has expanded to four shops across the metropolitan region. 

The brokerage has become a major player in Ottawa’s luxury segment, representing 12 per cent of all properties sold over $1 million and a commanding six per cent of the overall market share, according to a company statement.

Their 150 advisors make up three per cent of the local real estate board. 

 

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The Real Deal: Industry highlights for September 2025 https://realestatemagazine.ca/the-real-deal-industry-highlights-for-september-2025/ https://realestatemagazine.ca/the-real-deal-industry-highlights-for-september-2025/#respond Tue, 30 Sep 2025 09:04:29 +0000 https://realestatemagazine.ca/?p=40327 From major leadership shifts to exciting new brokerages and expansions, we're rounding up what’s new in Canadian real estate

The post The Real Deal: Industry highlights for September 2025 appeared first on REM.

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Each month, REM shares brokerage expansions and conversions, leadership appointments and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month, and don’t forget to include a photo!

Leadership moves

 

Re/Max Twin City adds to leadership team

 

Re/Max Twin City Realty has appointed Brian Santos as managing broker for its Waterloo, Ont., and New Hamburg, Ont., offices. 

Santos brings 17 years of experience to the role, including as a past president of the Kitchener-Waterloo Association of Realtors and two-term director at Ontario Real Estate Association (OREA).

He is also respected for his community work through Scotland’s Yard, which has raised over $4 million for children’s care in local hospitals.

“Joining REMAX Twin City is an incredible opportunity to be part of a brokerage that values growth, innovation, and community,” said Santos. “I’m looking forward to building on the strong foundation already in place and helping our agents and offices reach even greater heights.”

 

Expansions and conversions

 

Re/Max Excellence expands with new office in Brampton

 

Mississauga, Ont.-based Re/Max Excellence is expanding its network to nearby Brampton. 

Broker/owners Gurv Dhillon and Aman Bhandaal are welcoming over 20 agents to their new office located at 456 Vodden Street.

“The decision to open another Re/Max office was driven by our commitment to growth, agent success, and expanding our footprint in a high-potential market,” said Bhandaal. “Seeing our agents achieve their dreams and build successful careers is what makes this expansion truly rewarding. 

 

Nest Seekers expands into Toronto’s Yorkville district

 

Nest Seekers International has opened its Ontario flagship office in Toronto at 101 Yorkville Ave., marking a key step in the company’s Canadian expansion.

“The launch of our Yorkville flagship is a defining moment for Nest Seekers in Canada,” said Angelo Ferlisi, broker of record for Nest Seekers Ontario. “It establishes our presence in one of the world’s most coveted luxury markets and sets the stage for growth and global collaboration.”

Founded in 2002 by CEO Eddie Shapiro, Nest Seekers bills itself as one of the fastest-growing privately held luxury real estate brokerages in the world. It operates more than 80 offices and employs over 2,000 professionals across major international markets. The firm has closed over US$100 billion in real estate transactions.

In addition to residential and commercial properties, Nest Seekers offers services for ultra-high-net-worth clients, including brokering yachts, fine art and private aircraft. The company is known for its use of media, technology and cross-market strategy to connect buyers and sellers globally.

 

Macdonald Realty opens new office in Whistler Village

 

Macdonald Realty has opened a new office in the heart of Whistler Village, B.C., expanding its presence in the Sea-to-Sky region.

Though active in the Whistler market for years, the new space signals a renewed focus, led by managing broker Patricia Place, says a company statement. It works in tandem with the company’s Squamish office, which holds the largest share of local listings.

Located at #124-4338 Main Street, the office is designed with flexibility in mind. It offers open workspaces where agents can meet clients, collaborate with colleagues, or work between showings.

Agents based in Whistler also benefit from full-service support from the Squamish location, including conveyancing and admin help.

Macdonald Realty now has 19 residential offices and more than 1,100 professionals across B.C.

 

Important milestones

 

CENTURY 21 Lakeside returns to rebuilt office two years after wildfire

 

Two years after the Bush Creek East wildfire tore through parts of the Shuswap Lake region in British Columbia, CENTURY 21 Lakeside Realty has returned to its rebuilt office in Scotch Creek.

The fire, which began in July 2023, caused widespread destruction across the North Shuswap area. Among the more than 100 structures lost was CENTURY 21 Lakeside’s office. Owner Kevin Campbell remembers the evacuation happening within minutes.

“We got the phone call that the fire was coming down the hill and we had to get moving immediately,” said Campbell “We didn’t have time to get into the office and take anything out – it got dangerously windy, the evacuation order came in, and everybody ran. In a matter of minutes, the office was gone.”

While the building was lost, no one on the team was injured. In the months that followed, the business operated out of a temporary location while the community began the long process of rebuilding.

The new office officially reopened this summer. Built on the same site, it now serves as a symbol of resilience for the business and the community.

CENTURY 21 Lakeside has been part of the CENTURY 21 Canada network since 1976 and recently renewed its franchise agreement through 2029.

 

CENTURY 21 Bamber marks 40 years in Calgary real estate

 

CENTURY 21 Bamber Realty is marking its 40th anniversary, highlighting four decades in Calgary’s real estate industry.

Founded in 1984, the brokerage has grown to become one of the top-performing CENTURY 21 offices in Canada. Owner George Bamber said the company’s focus remains on supporting Albertans through real estate transactions while fostering a strong, experienced team.

A key development in its anniversary year is a merger with CENTURY 21 Elevate. The Elevate team, led by Andre and Tanya d’Abadie, has joined the Bamber office, bringing with them over 20 years of experience in property management. Andre d’Abadie will now lead Elevate Property Management under the Bamber umbrella, expanding the brokerage’s range of services.

Bamber, who began his real estate career at age 23, said mentorship is central to his leadership approach. “It’s about guiding agents and helping them grow into the profession,” he said.

Bamber also serves on Alberta’s Residential Council and has previously served on the Calgary Real Estate Board. He says contributing to the industry’s development remains a priority.

 

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Five common website mistakes realtors make (and how to fix them) https://realestatemagazine.ca/five-common-website-mistakes-realtors-make-and-how-to-fix-them/ https://realestatemagazine.ca/five-common-website-mistakes-realtors-make-and-how-to-fix-them/#respond Thu, 11 Jul 2024 04:02:00 +0000 https://realestatemagazine.ca/?p=32780 Don't let these common realtor website mistakes ruin your chances of converting visitors into clients. Discover easy fixes to improve your website's credibility and conversion rate

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Now more than ever, people rely on the internet for just about everything — from shopping for products to reading reviews and looking for solutions to their problems.

For you as a real estate agent, this means that potential clients are just a click away from finding your website and choosing you to help them buy or sell their homes. 

But here’s the real question: is your website doing its job of converting visitors into clients, or is it pushing them away?

Here, we’re diving into the five most common website mistakes that can hurt your credibility and make it difficult to get those conversions. Plus, we’ll also share some easy fixes that will transform your website into a powerful tool that converts clients on autopilot. 

 

1. Typos and grammatical errors

 

First impressions matter, and nothing undermines your professionalism like typos and grammatical errors on your website. Although no one deliberately leaves errors behind, they can still erode trust with potential clients, leaving them thinking, “This realtor doesn’t pay enough attention to detail. How could I possibly trust them with the biggest investment of my life?”

Quick fix: Luckily, this mistake is easy to avoid. Consider using a tool like Grammarly to scan for errors or have a trusted friend or colleague read your website copy with fresh eyes before you hit publish. 

 

2. Headlines that aren’t optimized

 

Most people have short attention spans, meaning they’re more likely to skim or scan your website instead of reading it in its entirety. This is why headlines are so important. Their job is to capture your readers’ attention and encourage them to delve deeper into your content.

If your website isn’t converting as well as you’d hoped, your headlines might be to blame. Headlines across your site should be descriptive and compelling, giving readers the information they need to decide if your services are right for them.

Quick fix: Visit each page of your website and ensure it’s skimmable — meaning readers know exactly what you do and how you help just by reading your headlines. For example:

“Explore Expert Advice for Buying and Selling in [Insert City]” or

“Maximize the Sale of Your Home in the Least Amount of Time”

 

3. Failing to understand your reader

 

Your website copy should resonate with your target audience — the homebuyers and sellers looking for your expertise. Nothing will make a potential client click away faster than generic language that doesn’t speak to their needs, desires and pain points.

Your ideal client needs to know that you understand their experience and feel confident you have the solution they’re looking for before they move forward. This should be clearly communicated across your website. 

Quick fix: First, ensure you know exactly who your target audience is before crafting your copy. Once you’ve identified your target audience, write as if you’re addressing one specific person. This technique makes your writing more personal and relatable, helping readers feel understood and valued.

Use emotional language to connect with your audience on a deeper level. Address their concerns and aspirations directly. For example, instead of saying something generic like, “We’ll sell your home quickly,” try, “Selling your home can be overwhelming, which is why I promise to make the process as smooth and stress-free as possible.”

 

4. Poor user experience

 

A clunky or confusing website can be frustrating for visitors and drive them to leave the page before they even explore your services. Aesthetics matter, but functionality makes all the difference. Visitors expect intuitive navigation, fast loading times and a seamless experience across devices. 

Quick fix: Simplify your website navigation with clear menus and a logical page hierarchy. Optimize images and videos for fast loading speeds. Ensure your website is responsive across all devices, meaning it looks and functions well on phones and tablets as well as desktops. 

 

5. Neglecting your calls-to-action (CTAs)

 

So your copy sounds great and your reader is sold on your services, but without a clear call-to-action, your client won’t know the next best step to take to work with you. This is why you need CTAs to guide the client journey. 

Whether it’s contacting you for a consultation, signing up for your newsletter or viewing your latest listings, clear and compelling CTAs prompt action and help convert visitors into leads.

Quick fix: Review each page to ensure there’s a CTA that aligns with the page’s purpose. Use action-oriented language in your CTA buttons, such as:

“Contact Us Today,”

“Explore Our Listings” or

“Subscribe for Market Insights.”

 

Long story short: a well-optimized website is like having a member of your sales team available 24/7 to showcase your expertise and help potential clients feel confident in choosing you for their real estate needs. 

Take the time to review your website today for these common mistakes and implement these simple fixes. Doing so will ensure your website works effectively as a powerful tool for your real estate business.

 

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