Each month, REM shares brokerage expansions and conversions, leadership appointments and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month, and don’t forget to include a photo!

Expansions, mergers and conversions

Sutton Group expands in the west

Real estate company Sutton Group is expanding its reach with two new offices.

This month, Sutton announced the grand opening of Sutton Beeline Calgary and Sutton Centre Kelowna.

The establishment of the new locations was strategic, says Sutton, as both Kelowna and Calgary offer “significant market opportunities for growth.” 

Sutton Beeline in Calgary is led by managing broker Zaeena Gul, while Sutton Centre Kelowna is co-led by managing brokers Emily Coates and John Skender. 

“The opening of Sutton Beeline Calgary and Sutton Centre Kelowna represents a significant step forward for Sutton,” said Beatrice Cosentini, vice-president of Sutton’s western region.

“In a market where there is increased demand for innovative solutions, this team exemplifies the forward-thinking vision and enthusiasm required to drive meaningful change in the market.”

Royal LePage welcomes Saskatchewan brokerage

Mark Zawerucha

Royal LePage is announcing the opening of Royal LePage Success Realty, based in Yorkton, Sask. 

The brokerage will serve clients in Yorkton, as well as surrounding communities including Melville, Springside, Saltcoats, Theodore, Good Spirit Lake and beyond. 

The new brokerage is led by Mark Zawerucha, formerly an associate broker with Re/Max, who brings nearly a decade of real estate experience to his new ownership role.

“In the short term, my goal is to establish Royal LePage Success Realty as a trusted name in Yorkton and surrounding areas,” said Zawerucha. “Long term, I want to grow a strong team of professionals who share my commitment to delivering outstanding service to clients.”

Executives Property Management and Century 21 Assurance Realty Ltd. join forces

Treena Piva

Property management company Executives Property Management (Formerly Real Property Management), which services Kelowna and the B.C. Interior, has merged with Century 21 Assurance Realty Ltd.

Treena Piva and Aaron Piva of Executives Property Management will continue their leadership as managing directors of property management.

Century 21 Assurance Realty is led by managing broker Kim Davies.

“Our mission has always been to serve with integrity, lead with purpose, and create value for both investors and residents,” said Treena Piva. “Together, we’re taking that promise to the next level – continuing our commitment to redefine and elevate the expectations of property management through strategic innovation, advanced technology, and next-level service.”

Corcoran Horizon Realty opens new Hamilton office

Corcoran Horizon Realty is deepening its roots in Ontario with the opening of its newest office in Hamilton. 

Heading up the office as broker/managing partner is Martinus Geleynse, who brings over 16 years of experience in real estate, marketing and community development to the role, according to a company statement. 

“Our new Hamilton office reflects our belief in the city’s resilience, diversity and unmatched character,” said Cliff Rego, CEO and broker of record for Corcoran Horizon. “Hamilton is a place of reinvention and grit, where heritage meets innovation. We’re proud to establish a presence in a city that’s not only steeped in history but also driving forward with creativity, entrepreneurship, and community spirit.”

Corcoran is already established in the markets of Kitchener, Cambridge, Port Severn and Toronto.

Odyssey Retail Advisors expands to Canada

Odyssey Retail Advisors, a premier real estate advisory firm, is expanding into the Canadian retail market with a footprint in Toronto.

Headquartered in New York, with offices in Miami, Chicago and Los Angeles, the firm advises luxury and contemporary retailers in expanding their presence worldwide and guides developers in creating upscale shopping destinations.

Joining Odyssey as part of the Canadian expansion are Casdin Parr, David Bishop and Ryan McCarthy as executive vice presidents, along with Lesia Czech as director.

Together, they bring decades of experience advising national and international retailers across the Canadian retail landscape, says a company statement.

“This is a pivotal step in Odyssey’s continued evolution as a global advisory platform,” said Rich Johnson, principal at Odyssey Retail Advisors.

“Casdin, David and Ryan are widely respected for their deep client relationships, market expertise, and strategic thinking. Their presence enhances our ability to support clients in one of the most important luxury markets in North
America.”

Important milestones

New HQ for Berkshire Hathaway HomeServices Québec

Berkshire Hathaway HomeServices Québec is celebrating the grand opening of its new headquarters in Montreal.

Located minutes from Royalmount, dubbed the largest private development underway in the province, the move marks a step forward for the brokerage, which established itself in Québec in 2020.

The 2,000-square-foot space, located in suite 290 of 5929 Trans-Canada Highway, is designed to have the look and feel of a penthouse condominium, rather than an office, according to a company statement.

The brokerage is led by founder and CEO Sacha Brosseau, who is planning to expand across the province. 

“We will grow with the right people, at the right pace,” he said in a statement. “We’ve witnessed what happens when large corporations prioritize spreadsheets over their brokers, and we are building a different kind of company—one where growth serves to strengthen and support every member of our organization.”

Engel & Völkers Ottawa signs up for another decade

Engel & Völkers Ottawa recently announced the renewal of its franchise agreement, marking a decade in Ottawa’s high-end real estate market and committing to another 10 years under license partners John King and Larry Mohr. 

Since 2016, Engel & Völkers Ottawa has expanded to four shops across the metropolitan region. 

The brokerage has become a major player in Ottawa’s luxury segment, representing 12 per cent of all properties sold over $1 million and a commanding six per cent of the overall market share, according to a company statement.

Their 150 advisors make up three per cent of the local real estate board. 

The post The Real Deal: Industry highlights for October 2025 appeared first on REM.

When Marc Cioffi was growing up, he couldn’t imagine joining his family in the real estate business, despite his father and cousin’s efforts to lure him into the industry. 

“I never had much interest in real estate. I always wanted to become a police officer because I wanted to serve my community and make a difference,” says the broker of record of Sutton Group Kings Cross in Vaughan, Ont. “I’ve always had a strong protective drive.”

He joined the Toronto Police Service in 1999 and has had a long “very great career in all different aspects of policing,” says Toronto-born and raised Cioffi.

In 2016, his father, Lucio, began thinking about retirement and asked him to get his real estate licence as part of the succession plan for the business he had enjoyed for 35 years.

“I still wasn’t interested,” Cioffi says. But the good son took a holiday from his police career to study real estate. In-person training was required at the time. He got his licence in 2018.

“An easy transition”

Much to his surprise, during his studies, he realized he liked the legal aspects of the real estate profession. 

“It hooked me. I really enjoyed it,” he says. “The ethics and integrity aspect (of policing) serve me well, but the legal aspect is also beneficial. The legal documentation in both careers must be completed accurately and consistently with the law. I found that part to be a very easy transition.”

However, when he first started working as a realtor, Cioffi says he was “disappointed with the lack of ethics in the industry.” 

His wife, Maria, suggested he open a small brokerage that would allow him to control the type of company he wanted, one that would align value, integrity and ethics.

Taking the plunge

In 2020, he, his father, and cousin, Angelo, opened Kinsby Real Estate in Vaughan.

Next, Cioffi convinced his wife to get her licence. The family brokerage of four was busy. They didn’t recruit; instead working on their own to manage their client base, many of whom were first responders and had learned word-of-mouth about Cioffi’s special attention to their community.

Finding a niche

Cioffi says his law enforcement/first responder background adds a layer of trust and integrity that his like-minded clients want. “We chiseled out a niche,” he says.

Sutton Group Kings Cross offers discounts and services tailored to police officers, firefighters, paramedics, military personnel, and healthcare workers, and provides flexible scheduling with a team that’s available 24/7 to accommodate shift work. The brokerage has civilian clients as well, but most of them are referred by first responders.

Instead of specializing in a geographic area, the brokerage focuses on the needs of its clients. First responders don’t like to live where they work, Cioffi says. 

“They have a high tolerance for a higher commute.” That means his team helps clients buy and sell everywhere in Southern Ontario.

Finding a home for the agency

In 2024, it was time to explore adopting a brand name, so Cioffi and his wife interviewed several companies. “We ended up choosing Sutton Group and in January 2025 rebranded from a small brokerage to Sutton Group Kings Cross,” he says.

They chose Sutton Group because it’s a truly 100-per-cent Canadian brand and is a huge supporter of first responders through its charity work, he says.

It supports military relocation programs and has a referral program within the brand that makes transitions easier. They also liked Sutton Group’s client-centric business model. 

Everything, Cioffi says, aligns with his values.

Business is taking off

In part because of expansion supported by Sutton, Cioffi says that in six months, his brokerage has doubled in size.

 “When we started, there were two first responders (of four agents). We now have 12 agents. Six are first responders.” 

Cioffi says first responders have different needs. At his brokerage, “everyone who attends an open house is required to provide identification with a driver’s license. The normal civilian may think that’s not necessary, but for first responders, it’s their home and they have extra sensitivities to safety.”

To ensure everyone understands clients’ needs, “we have a three-stage interview process followed by a 90-day onboarding program where the individual will have tasks to complete.”

Much like the first-responder jobs that require a probationary period, the brokerage evaluates during onboarding to ensure the agents have what it takes to serve the community.

“To my knowledge, we’re the only ones who cater to first responders,” Cioffi says. 

“Sutton Group is so excited. They plan on implementing (a first-responders program) nationwide with special training to handle first responder clients.”

In addition to relying on referrals, the brokerage advertises in magazines and on websites, and on social media that cater to the first responders.

Giving back to the community

Sutton Kings Cross (currently based in Vaughan but soon to be moving to new digs in King Township) supports first responders through charity events such as Gloves Up, a boxing event that raises money for Beyond the Blue, which supports first responder mental health.

It also supports the annual Holly Jones golf tournament. Funds raised benefit the Dovercourt Girls and Boys Club. The company also sponsors police and fire sports teams.

“Don’t let anyone tell you ‘you can’t.’”

Anyone changing careers is likely to meet naysayers, but Cioffi offers this advice about making a career change: “Don’t let anyone tell you ‘you can’t’ transition from one career to another. That’s the person talking to you telling you they can’t. If you are passionate and motivated, you can be effective.” 

Connie Adair

Connie Adair is a contributing writer for REM.

The post ​​From badge to broker: Marc Cioffi’s mission to serve first responders through real estate appeared first on REM.

Each month, REM shares brokerage expansions and conversations, leadership appointments, and other key industry moves. Have an announcement to share? Email your news to editor@realestatemagazine.ca by the 26th of each month and don’t forget to include a photo!

Brokerage expansions and mergers

Sutton Group strengthens presence in B.C.

Sutton Group has expanded its footprint in British Columbia with the addition of two new franchises: Sutton Dream Home in Surrey and Sutton Supreme in New Westminster. These offices bring more than 30 Realtors into the Sutton network, strengthening the brand’s presence in two of B.C.’s fastest-growing communities.

“Surrey and New Westminster are dynamic communities with an incredible future,” said Manisha Sharma, owner of Sutton Dream Home and Sutton Supreme. “We’re proud to deepen our commitment to helping more homeowners find their dream properties in these fast-growing regions.”

With this expansion, Sutton Group now supports approximately 400 Realtors in Surrey, B.C. a city projected to exceed one million residents by 2044.

Engel & Völkers expands to Saint-Sauveur, Que.

Luxury real estate brokerage Engel & Völkers has opened Engel & Völkers Saint-Sauveur, bringing its global brand to the heart of the Laurentians. Led by Steven Lafave, alongside senior advisors Louis-Charles Menard and Marc-Andre Pilon, the new shop will serve clients across Saint-Sauveur, Sainte-Adele, Val-David, and other surrounding areas.

“Quebec continues to be a key growth market for Engel & Völkers, and our expansion into Saint-Sauveur reflects the region’s appeal to local and international buyers,” said Stuart Siegel, president and CEO of Engel & Völkers Americas.

Sotheby’s International Realty Canada expands in Muskoka

Sotheby’s International Realty Canada has expanded its presence in Ontario’s cottage country with a new office in Bala, Muskoka, known for its waterfront properties. The office will be led by Justin Edwards, Keith Edwards and Jennifer Meek, Realtors with over 90 years of combined experience in the region.

“As one of Canada’s most sought-after luxury recreational markets, Muskoka represents an exciting growth opportunity for Sotheby’s International Realty Canada,” said Don Kottick, President and CEO.

Blue Door Realty Group joins Property.ca

Toronto-based Blue Door Realty Group has joined Property.ca Inc. Brokerage, adding 15 agents to the growing team. The integration, completed in December 2024, aligns with Property.ca’s strategy of attracting high-performing professionals through its technology-driven platform.

“We are highly selective about the teams we bring into our brokerage, ensuring they align with our culture of professionalism, innovation, and client service,” said Jeff Benoliel, General Manager of Property.ca.

Blue Door Realty was founded in 2017 by Dimitri Kalkounis.

Leadership appointments

Sutton Group appoints Antoni Wisniowski as CTO

Sutton Group has named Antoni Wisniowski as Chief Technology Officer. Sutton Group says Wisniowski will lead the company’s efforts to enhance data transparency and provide cutting-edge technology solutions for buyers, sellers, and industry professionals across Canada.

Beatrice Cosentini joins Sutton Group as regional vice president for Western Canada

On Feb. 18, Sutton Group also announced Beatrice Cosentini is joining the leadership team as regional vice president for Western Canada. According to the company, she brings a wealth of experience in digital transformation and real estate to Sutton from her career in media, as a Realtor, and as a managing broker for some of the province’s largest brokerage offices.

“Real estate is on the verge of a transformation fueled by technology, innovation, and collaboration,” said Cosentini. “My mission is to empower and support agents in delivering greater value to their clients while making a meaningful impact in their communities—shaping our industry’s future and leaving a legacy for generations to come.”

Major commercial real estate deal

Re/Max Nova brokers sale of Dartmouth’s largest hotel

Re/Max Nova has facilitated the sale of the Hampton Inn & Suites by Hilton in Dartmouth Crossing for $43.75-million. The 165-room hotel has been a flagship property in the region since 2009, Re/Max says. The deal, led by Craig Snow, broker/owner, and Brigitte Teleu, commercial Realtor, marks a significant milestone in Halifax’s commercial real estate sector.

“We look forward to seeing how this change in ownership will contribute to the ongoing development and success of the region,” said Teleu.

Re/Max Nova’s Craig Snow and Brigitte Teleu (Re/Max Canada)

Notable mentions

Re/Max Twin City Realty celebrates Sean Lowry’s recognition as a brand manager of the year

Re/Max Twin City Realty is celebrating Sean Lowry, broker/manager, for being named one of Re/Max Canada’s Brand Managers of the Year 2024. Since joining the leadership team a year ago, Lowry has played a pivotal role in strengthening the brokerage’s brand presence, his team says.

The brokerage is proud to highlight this recognition as a reflection of Lowry’s dedication and the collective efforts of the entire leadership team.

Sean Lowry (Re/Max Twin City Realty)

The post The Real Deal: Industry highlights for February 2025 appeared first on REM.

Every month, REM is committed to sharing Realtor moves, brokerage conversions and other notable announcements from the industry. Send your news to editor@realestatemagazine.ca with the subject line “The Real Deal” by the 26th of every month to be considered. Unedited photos are also welcome; please ensure they don’t include branding or other graphics. 

Industry moves

Royal LePage celebrates new addition

In brokerage news, Royal LePage welcomed its newest addition, Royal LePage Hometown Real Estate, in Alberta. Led by Jean-Luc and Shaylie Lamoureux, the team specializes in residential, recreational, farm, and commercial properties across St. Paul, Elk Point, Bonnyville, Smoky Lake, and Mannville. 

Re/Max President Realty expands in Brampton

Re/Max President Realty has opened a second office in Brampton, Ont., near the Mount Pleasant GO Station. The new office offers state-of-the-art facilities designed to foster collaboration and innovation for agents. President and Broker of Record Garry Bhaura says this expansion underscores the company’s commitment to growth and excellence. 

Century 21 Masters broadens reach across Alberta

Century 21 Masters has expanded its operations with offices in Edmonton, Calgary, Airdrie, Drumheller, Strathmore, Stony Plain, and St. Albert, reaching over 50 communities across Alberta. The leadership team includes 2024/25 CREA chair James Mabey, Geneva Tetreault, and Bob Sheddy.

Living Realty joins Keller Williams

Living Realty, a Markham-based brokerage with 550 agents, is transitioning to Keller Williams (KW) as KW Living Realty. According to a company press release, the brokerage, which has reached over $1.1-billion in sales since 2023, will officially rebrand on Mar. 3. David Wong has been named team leader, while Kelvin Wong will serve as operating principal. 

Sutton Group welcomes Kings Cross franchise

Sutton Group has introduced Sutton Group Kings Cross, a new franchise serving King City and Newmarket, Ont. Led by Marc Cioffi, a detective sergeant in his local police force, the brokerage focuses on real estate solutions for first responders. Previously operating as Kinsby Real Estate, the partnership with Sutton includes plans to launch a national first responder program. Cioffi, who transitioned to real estate in 2023.

Re/Max Hendriks Team Realty aligns with Re/Max Hallmark

Re/Max Hendriks Team Realty has joined forces with Re/Max Hallmark, the world’s largest Re/Max brokerage. Led by industry veteran Jerry Hendriks, the brokerage will continue to service Ontario’s Niagara and Hamilton regions. 

Century 21 Assurance Realty Ltd. expands Into Creston, B.C.

Century 21 Assurance Realty Ltd. has expanded its operations to Creston, B.C., through a merger with the long-standing Century 21 Veitch Realty. The Veitch family has worked in real estate for over five decades in the region. Scott and Shannon Veitch will continue to play key roles in the Creston office. With this addition, Century 21 Assurance Realty now operates offices in Kamloops, Salmon Arm, Vernon, Kelowna, Castlegar, and Creston.

Announcements and notable mentions

Canadian leaders on the SP 200

Phil Soper, Royal LePage President and CEO, has ranked as the top Canadian leader on T3 Sixty’s Swanepoel Power 200 (SP 200) reaching number 12 on the prestigious list. Chief Operating Officer of Royal LePage, Carolyn Cheng, has also been named for the sixth year in a row (#141). Other notable Canadian leaders on the list include TRREB CEO Jon DiMichele (#53), Re/Max Canada President Christopher Alexander (#55), Century21 President and CEO Martin Charlwood  (#57) and CREA CEO Janice Myers (#161)

The post The Real Deal: Industry highlights for January 2025 appeared first on REM.

Natalka Falcomer

Natalka Falcomer is a lawyer, real estate broker and Certified Leasing Officer who started her real estate career in private equity. She created, hosted and co-produced a popular legal call-in show on Rogers TV and founded and recently sold Groundworks, a firm specializing in commercial leasing law. She is currently the Chief Real Estate Officer of Houseful.ca, leading the development and expansion of the company’s personalized home buying and selling experience for the Canadian market. She sits as an advisor on NAR REACH Canada and is the former multi-year board member of the Ontario Trillium Foundation.

The post Sutton Group’s new president brings fresh perspective to traditional real estate appeared first on REM.

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Mario Toneguzzi

Mario Toneguzzi is a contributing writer for REM. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald, covering sports, crime, politics, health, faith, city and breaking news, and business. He now works on his own as a freelance writer for several national publications and consultant in communications and media relations/training. Mario was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list.

The post Full steam ahead for Sutton Group: New owner McCredie Investments promises growth and opportunity appeared first on REM.

“I thought that creating a ‘Vancouver Special’-themed gingerbread house would best represent a Christmas in Vancouver,” says Jon Chung, marketing director for Sutton. “This is an iconic house design that anyone living in the Lower Mainland would be familiar with.”

Chung, along with his marketing team colleagues Sandra Malesevic and Brooke Matthews, turned the challenges of the new project into a fun, team-building event.

“None of us are bakers or have ever built a gingerbread house, so it was an interesting process,” says Matthews. “We had a full-on workshop happening in the office complete with power tools. When we delivered the gingerbread house, the first person to see it said, ‘Hey, I live in one of those!’, which is exactly what we were going for. We chose to do a Vancouver Special because we felt like it would really resonate with everyone in the area – almost every Vancouverite has either owned or rented one of these at some point.”

The Vancouver Special is a home design that has been both loathed and loved. Exploring the history of the style, Montecristo Magazine notes that the Vancouver Special was controversial in the 1980s for its bulk and uniformity. “But despite the name-calling, this two-storey stucco ‘box’ design has played a heroic role in housing our city. Easy to build and cheap to own, the utilitarian Special helped absorb the city’s population growth for decades, providing affordable housing for many.”

The post Sutton’s “Vancouver Special” gingerbread house raises funds for Make-A-Wish appeared first on REM.

By comparison, in Quebec and B.C., where Sutton has a strong presence, its market shares are 14 and 12 per cent, respectively. The “ultimate goal” for the Vancouver-based company is a 20 per cent share in its markets, Keddy says.

Given Ontario’s size, it makes sense to focus on the province, he says. “We gain one per cent in Ontario, that’s like gaining 10 per cent in some of the other markets.”

Keddy says the long-term goal is to increase Sutton’s market penetration in key markets “because there’s a direct correlation between market share and broker profitability. So rather than spread ourselves thin by trying to get into every market, we want to concentrate on helping our brokers become bigger and stronger in the markets that we’re already in and to ensure that we have sustainable business over the long term.”

In Quebec, the focus is being put on strengthening existing brokerage groups. Last year, Sutton acquired a Quebec City brokerage and merged it with two others to form Groupe Sutton Nouvelle Demeure.

In B.C., where Sutton has acquired a couple of companies in the last few years, the goal is to expand into some of the smaller markets and to take advantage of opportunities for consolidation in the province’s major markets.

Sutton, which has more than 200 offices and 8,000 sales reps, also opened its first office in New Brunswick last year.

Keddy predicts the residential real estate industry will follow the route of commercial real estate, which had a plethora of independent companies 15 years ago, many of which have since left while the big companies have gotten bigger.

Opportunities for growth at Sutton will arise across the country because of aging demographics of brokers and increased regulations and competition, he says.

“I think we’re in for a culling, if you will, of Realtors in the market. If you look at the last decade, the number of Realtors in Canada has increased by 50 per cent and that to me is not sustainable.”

The volume of transactions is slowing and there will be more competition for fewer sales, he says. “You’re going to have people that just can’t make it anymore.  And they’ll end up leaving the industry.”

As “frustrated” brokers head toward retirement, “I think they’re going to look for exit strategies and that’s going to present opportunities for companies that have the ability to grow through acquisition or consolidation.”

Keddy also believes Canada’s financial intelligence unit, the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC), is going to look more closely at the residential industry, which will lead to more brokers leaving the industry.

FINTRAC was previously interested in the commercial industry because of its higher transaction sizes but “with the escalation of housing prices in Canada, we’re becoming visible,” he says. “I believe they’re going to start doing a lot more audits and I think they’re going to make some examples of some people to get people onside. I believe FINTRAC is going to put a burden on our brokers.”

As a result, Sutton recently held FINTRAC training for all of its brokers.

Sutton will invest alongside them to help brokers acquire companies and grow their market share and market penetration, he says.

Keddy, who arrived at Sutton last year after 15 years with Colliers International, says one of his first goals was to put the brokerage’s house in order by making some personnel changes.

He has been putting a focus on culture, which “is really the backbone of any successful organization” and something that takes years to develop. “People want to be part of something good and when they are, they tend to stay.”

Keddy would like to create a culture of inclusion and collaboration, something he admits could take some time. “Brokers by nature, they’re competitive and sometimes compete against themselves. Eventually, I’d like to see them competing together as a single team. We all do better by helping one another.”

To break the trust barrier, Sutton is getting brokers together at events to hear what’s going on within the company and to share their perspectives. “I believe that’s what’s going to build our culture.”

Teaming will become more prevalent as real estate professionals get together and specialize, he predicts. “Within a team you’ll have speciality tasks for people – you’ll have a marketing specialist, listing specialist, administrative specialist. People are going to have to become more efficient at what they do.”

In addition, Sutton is putting a greater focus on technology to help eliminate the amount of time salespeople and brokers waste on what he calls non-value adding tasks.

Keddy also wants to create a mentorship program that will allow for a transfer of knowledge from baby boomers to millennials. “Our demographics are aging quite dramatically. A lot of these people, when they end up leaving the industry, are going to take all their knowledge with them.”

The program, which Keddy would like to implement in the next two quarters, would take brokers with huge client databases who are close to retirement and put young people who are new to the business under their wings.

The newbies would “do all the grunt work” and learn firsthand what’s taking place in the industry rather than learning from a seminar. “That is the fastest way you’ll learn – by being thrown right into the fire.”

Danny Kucharsky

Danny Kucharsky is a contributing writer for REM.

The post Sutton looks to Ontario for growth appeared first on REM.

“The federal government has also pledged to match donations to the Canadian Red Cross, so donors could effectively quadruple their donations,” says Melissa Mungall, a sales rep from Sutton Group Realty Services Ltd. in Burnaby.

“If Sutton Realtors and their clients donate $100,000, factoring in the matching contributions from Scott Shaw and the federal government, the result would be $400,000 for the Fort McMurray relief efforts.”

Instant tax receipts will be issued to those who donate through the website.

Donations will help the Canadian Red Cross provide emergency food, clothing, shelter, personal services and other necessities.  It is reported that more than 2,400 buildings have been lost in the fire.

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