agent tips Archives - REM https://realestatemagazine.ca/tag/agent-tips/ Canada’s premier magazine for real estate professionals. Mon, 03 Nov 2025 17:12:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://realestatemagazine.ca/wp-content/uploads/2022/09/cropped-REM-Fav-32x32.png agent tips Archives - REM https://realestatemagazine.ca/tag/agent-tips/ 32 32 The Price Change Playbook: How top agents stay in control when listings stall https://realestatemagazine.ca/the-price-change-playbook-how-top-agents-stay-in-control-when-listings-stall/ https://realestatemagazine.ca/the-price-change-playbook-how-top-agents-stay-in-control-when-listings-stall/#respond Wed, 05 Nov 2025 10:00:44 +0000 https://realestatemagazine.ca/?p=40925 Unlock the secrets of top agents who navigate price changes with confidence and strategy. Learn how to keep control when listings stall and maintain client trust.

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When listings stall, most agents blame the market. The best ones take control.

In this episode of The Leads Are Sh*t, Andrew Fogliato and Taylor Hack break down what they call The Price Change Playbook, a system that helps agents decide when to adjust pricing, how much to move and how to communicate it without losing trust.

Here are the key takeaways from the conversation.

 

Start with data, not instinct

 

The best agents don’t guess. They gather evidence. Track showings, online impressions and market activity. Compare performance to competing listings in the same price range. When you can point to clear data, sellers see logic instead of pressure. The goal is to make the conversation about market movement, not personal opinion.

 

Make decisions using the Goldilocks Method

 

Too high, too low or just right. Keeping it that simple helps clients understand trade-offs fast. Present three clear options and explain which one aligns best with their goals. Clients make better choices when they can compare options instead of reacting to a single recommendation.

 

Time your move strategically

 

Timing affects how the market responds. A price change that goes live on Thursday or Friday catches buyers preparing for weekend showings. That’s when listings see the biggest jump in views and alerts. Smart agents plan these updates like campaigns, not random adjustments.

 

Small changes rarely matter

 

A minor reduction rarely triggers new attention. Most systems need at least a one per cent change to count as a real adjustment. Beyond that, the reduction should move the listing into a new buyer bracket. A $550,000 home dropping to $545,000 doesn’t change the audience. Moving to $535,000 might.

 

Build trust before the tough talk

 

The easiest price change conversations happen when clients already trust the plan. Set expectations during the listing presentation. Explain that pricing is a tool that can evolve with market conditions. Consistent updates keep clients informed and prevent surprises later.

 

The takeaway

 

Price changes are not failures. They are course corrections. The professionals who handle them best use data, clear communication, and timing to lead their clients through uncertainty.

The full conversation covers how to combine data, empathy and strategy to handle price adjustments with confidence and consistency. Watch or listen to the full episode:

 

Don’t miss the next episode of The Leads are Sh*t!

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The problem with condos: How realtors can help guide these buyers https://realestatemagazine.ca/the-problem-with-condos-how-realtors-can-help-guide-these-buyers/ https://realestatemagazine.ca/the-problem-with-condos-how-realtors-can-help-guide-these-buyers/#respond Mon, 30 Sep 2024 04:03:11 +0000 https://realestatemagazine.ca/?p=34722 Shannon GroverMomentum Condo Consulting Having acted as a corporate trustee and corporate secretary for a public company for over a decade provided extensive corporate and securities law experience. I spent many years in compliance with capital raising companies and several years at IIROC which gave me not only the tools to assist condo owners with […]

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We know the majority of real estate agents love selling homes because they love architecture or helping and working with people. For many agents, there is nothing more satisfying than helping people find their first home or a new home, and they often wear many hats other than just helping to buy or sell properties.

The public asks a lot of their agents but maybe not enough when it comes to selling condominiums. Assessing the property value of a condominium is so much different than a single-family home. 

 

Be your client’s first line of defense in a potential condo purchase with warning signs

 

Buyers are purchasing a unit in a corporation run by a board of directors voted on by its owners — do real estate agents take this complex situation into consideration when selling a condominium unit?

Agents can be the first line of defense when showing potential condominium owners new units by helping them identify the signs of a bad board of directors — and to do this, they don’t have to review documents. A condominium board has a fiduciary responsibility to the owners and the corporation itself, so they are directly responsible for a neglected building.

The first time I walked into the building of my first condominium I was a little surprised that the entry system had not been updated. There was no fob system either, just the same old lock and key system installed over 20 years ago. A little ping in my head went off, and I remember thinking how odd it was — it’s not a huge expense to introduce a fob system into a building so what did this mean?

This was the first red flag I should have considered because the problems didn’t stop after I stepped into the building.

 

Bring up potential issues as you view a property

 

Real estate agents can help potential buyers by identifying a few potential red flags, which can be communicated while showing the property. Depending on the number of warning signs, it may be necessary to consider an additional review of documents.

Buyers can see the red flags but they often don’t register because buying a home is overwhelming.  We all know the only thing most buyers see is that fantastic kitchen or large patio, for example. Everything else just fades away and any practical signs are often overshadowed by those great features. If a realtor can help identify some of these flags, they can assist potential owners in making sure they don’t get stuck in a really bad condominium building with a unit that happens to have a great kitchen. 

 

Watch for these common red flags

 

These little signs will allow you to possibly make a suggestion to your buyer that a more detailed review will be needed: 

1. Little to no upgrades. If you’re walking into a time warp, it’s a sign that the board is not working well together. Why the building hasn’t been upgraded should be something you think about before your client buys.

2. Meeting minutes. A lack of minutes isn’t necessarily a flag but it could be something to consider. The board may be very efficient and do a lot of governing by emailing each other so they don’t meet every month, or maybe it’s because the board is dysfunctional or undemocratic and doesn’t hold meetings.

3. Neglect. Have a look in the corners of the common areas, elevators and back alley to see how often the building has been cleaned. Buildings need a good commercial cleaning and a power wash on the inside and outside every couple of years — if it’s not done, that’s a pretty good sign something is not working in the corporation.

4. No welcome or information package. The more services a building provides, even for small buildings, the more important these types of documents become. They should include items such as passwords, garbage policies, recycling and any number of helpful things an owner should know about their building. If there isn’t anything provided, it’s a sign that there is very little organization from the board and you may need to dig deeper.

 

Best to take it one step at a time

 

While it’s a big thrill to sit and write the offer for a unit on the spot, if the building is exhibiting several reg flags it’s worth the extra effort to first wait and check out how the building and corporation function.

If the owner isn’t interested in the time or expense of a detailed document review then it’s prudent to at least suggest taking a second look. Have the buyer bring a friend or family member to the building that isn’t wearing those rose-coloured glasses and can point out some of the flaws.

 

Selling a condominium should take a little extra attention and more work because of the nature of communal living. Ensuring your buyer is investing in the best building is your first priority. There are too many problems with boards and property managers that affect the health and well-being of an owner, unlike what they’d experience in a single-family home.

Working to safeguard and protect your buyer in picking the right condominium in a building where the board operates in the best interests of its owners should be at the top of the list.

 

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