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OPINION: Organized real estate isn’t broken — it’s evolving

A recent opinion piece argued that real estate boards have “lost the plot,” suggesting that Realtors are being left behind in one of the most challenging housing markets in recent memory. 

While the article raises valid concerns about governance, communication, and member engagement, it offers a narrow view that overlooks the broader realities and growing responsibilities of organized real estate. 

The truth is more nuanced. The system isn’t broken, it’s evolving.

 

Boards don’t control markets — but they do shape resilience

 

Real estate boards are not economic policymakers. They don’t set interest rates or lending criteria. What they do control is how they lead, how they govern, and how they support members during times of uncertainty. 

That’s where strong governance becomes essential. While some boards may have missed opportunities to comment on larger economic issues, others have embraced a more strategic approach by choosing informed, deliberate action over reaction. In turbulent times, effective governance isn’t just helpful; it’s essential. Strong boards focus not on short-term headlines but on the long-term health of the profession and the associations that support it.

It’s also important to remember that board directors are Realtors themselves. They face the same pressures of fluctuating markets, demanding clients, and economic uncertainty. Because they share these experiences, they understand members’ challenges firsthand and are better equipped to guide the organization in a direction that benefits the broader membership.

Governance isn’t about being louder; it’s about being thoughtful, accountable, and resilient. And part of that resilience is rooted in meaningful member engagement.

 

Member engagement: Your voice matters

 

Concerns about disengagement, such as low voter turnout and governance decisions made without broad input, are real and deserve attention. These issues aren’t unique to real estate; many membership-based industries face similar struggles.

But governance is a two-way street. Boards and associations can offer opportunities for involvement, but it’s up to members to participate. If we don’t vote in elections, attend meetings, or engage with board communications, are we truly holding leadership accountable?

Boards want to hear from us, not just during times of crisis, but continuously. They rely on our input to make informed decisions that reflect the needs of the entire membership. To have a voice, we must be willing to use it.

 

Reform is welcome — and already underway

 

Saskatchewan is a powerful example of what happens when reform is rooted in transparency, trust, and genuine engagement.

In 2017, a proposed amalgamation vote failed. Members felt the process wasn’t transparent enough. They didn’t feel heard, and they wanted more consultation. The message was clear: it was time to regroup and do it right.

The governance leaders of the legacy associations listened. They launched a province-wide engagement effort such as town halls, one-on-one visits, and open consultation. The result? In early 2019, members approved the amalgamation. And on Jan. 1, 2020, the new provincial association officially launched.

The first couple of years weren’t without challenges, but the foundation was strong. They stayed focused, and accountability to members was embedded into every decision. And decisions were made with a long-term vision, looking ahead, not just reacting to today.

Across the country, boards and associations are recognizing the need for stronger governance and deeper member involvement and many are taking action.

We’re seeing governance reviews, structural audits, and improved communication strategies. Boards are prioritizing member-driven policies, refining election procedures, and embedding transparency into every layer of decision-making.

These reforms aren’t radical, they’re responsible. They reflect a growing awareness that members expect more than just representation; they expect a voice, a vision, and a seat at the table.

 

When governance is done right, boards can get it right

 

Good governance doesn’t make headlines, but it lays the foundation for progress. When paired with active member engagement, it becomes a powerful catalyst for lasting change.

We’ve seen the benefits:

 

  • Investments in long-term tools, education and technologies deliver meaningful value to members
  • Transparency in decision-making builds credibility and trust
  • Strategic foresight allows boards to prepare for future challenges instead of reacting to every market fluctuation
  • Two-way communication keeps members informed, engaged, and empowered

 

Together, good governance and active engagement create an environment where boards can lead with purpose and give members the tools to thrive. Through stronger engagement and more thoughtful governance, we can build a more resilient, responsive future for organized real estate, one that serves the profession and the people behind it.

 

Progress takes all of us – are you doing your part?

 

Leadership must commit to transparency and accountability, and members must commit to showing up and speaking up.

Progress doesn’t rest solely with those in leadership roles. It begins with each of us. Good governance and member engagement equal a strong Realtor community – one we can be proud of.

  

  • Are you reading your association-to-member emails?
  • Are you showing up to education days and town halls?
  • Are you providing feedback to your board when things are done right? Or only when expressing dissent?
  • Are you volunteering for task forces and committees?

 

A stronger, more resilient real estate profession isn’t built by boards alone – it’s built by all of us, together.  The future of organized real estate depends not just on how we’re led, but on how we show up.

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