by Tatiana Rivers | Mar 23, 2021 | Advice for Agents
Operating as a predominantly in-person business based on face-to-face transactions, Realtors have undergone seismic shifts in how business is conducted during the pandemic. Though COVID-19 catapulted Realtors into having to rely solely on digital means to communicate...
by Ted Greenhough | Oct 15, 2020 | Advice for Agents
Why do you “market” yourself? It’s to establish your brand. To be clear, your brand is not your logo, or your name or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have...
by Grant Polachek | Sep 21, 2020 | News
Real estate businesses that perform badly in the industry do so because they generally have an underperforming brand. One way this reveals itself is through the sheer number of hollow names that have flooded the market recently, and trust us, those names hardly cut it...
by Marly Broudie | Jun 2, 2020 | Advice for Agents, Featured, Technology
Online lead generation has become an effective strategy for Realtors if done right. Lead generation strategies are used to attract and then convert a prospect into a client, using the power of social and digital advertising tools. Many factors play a role in effective...
