open houses Archives - REM https://realestatemagazine.ca/tag/open-houses/ Canada’s premier magazine for real estate professionals. Tue, 04 Nov 2025 12:07:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://realestatemagazine.ca/wp-content/uploads/2022/09/cropped-REM-Fav-32x32.png open houses Archives - REM https://realestatemagazine.ca/tag/open-houses/ 32 32 Open house trends defining Canada’s uneven real estate market https://realestatemagazine.ca/open-house-trends-defining-canadas-uneven-real-estate-market/ https://realestatemagazine.ca/open-house-trends-defining-canadas-uneven-real-estate-market/#respond Mon, 03 Nov 2025 10:05:23 +0000 https://realestatemagazine.ca/?p=40879 Open houses are evolving across Canada. Attendance may be inconsistent, but many agents say they remain a vital tool for connection, marketing and uncovering serious buyers

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Toronto Realtor Martina Brankovsky hosted an open house recently that was so slow she spent most of her time there wondering how other agents’ open houses are faring in this tricky market, where just the sight of a car slowing down outside can get your hopes up.

Brankovsky, who’s with Royal LePage, believes that open houses are still worthwhile (“all you need is one buyer”). But she’s finding that there’s often less traffic through them in her area than in previous years. After all, when sales are down, open house activity tends to fall off as well, although it can depend on the neighbourhood.

“There’s nothing worse than sitting there for four hours with no one coming through. I think at the moment it’s less about the market and more about the economy. The cost of living is holding people back.” 

Different stories across the country

 

Post-pandemic-related changes must be considered as well. With homebuyers now having increased access to tools such as virtual tours, a lot of legwork can be done online, making a decline in open house activity seemingly inevitable.

But while this seems to be the case in certain pricy major centres, particularly Toronto and Vancouver, it’s a different story elsewhere, with some higher-performing markets seeing activity galore.

The latest data shows that “stark regional variations” have characterized the fall housing market, observes Ryan McLaughlin, an economist with Wahi, a Canadian digital real estate platform. According to RPS-Wahi’s latest house price index report, home prices continue to slide in the country’s most expensive cities. 

“But in select locales with better affordability conditions, gains are beginning to accelerate,” says McLaughlin. You could probably conclude that in these latter areas, it would make sense that there’s more open house action, he notes. 

Although the national numbers overall are suggestive of a market on pause, “that’s certainly not the case in cities in Quebec and Atlantic Canada, as well as certain parts of the Prairies, which may be heating up more,” McLaughlin explains.

While this latest fall data show Toronto and Vancouver housing prices dropping by at least four per cent from last year, quite a few cities with greater affordability have been experiencing stable performance and significant price growth. McLaughlin lists Winnipeg, Quebec City, Montreal and Regina among these, and to a lesser extent Calgary, Edmonton and Halifax.  

 

Canada’s easternmost city is ‘on fire’

 

 RPS-Wahi also has data not publicly included in its price index showing that year-over-year, home prices in St. John’s, N.L., have grown a whopping 12 per cent. 

Says Jim Burton, owner of ReMax Infinity in St. John’s: “Things are on fire here. It’s crazy busy. I’ve never seen a market like this. In a market currently not experiencing the best in some Canadian centres, be aware that other parts of the country are robust. And Newfoundland is one of them.”

This is a welcome change for the local real estate community. “We’re a hardened crew, used to going out and nesting in the gale, surviving hard times,” says Burton. 

Today, inventory in St. John’s is down, and sales are up. Multiple offers and homes selling over-asking have become common, which is unusual for the province. 

“We’re seeing a lot of capital coming in,” observes Burton. “There’s an abundance of buyers and few sellers. A lot of people are attending open houses. They’re pumped.” 

 

Making a case for open houses

 

Far from feeling that open houses are an outdated tool, Burton continues to find them a cost-efficient way of marketing, promotion and lead generation – not to mention an industry standard which tends to be expected by clients.

But not to worry, in a competitive sellers’ market like St. John’s, there’s no need for agents to knock themselves out getting overly creative with their open houses, in his opinion.

“Do your homework and be prepared,” he advises. Advertise well in advance. Take care of any necessary painting and repairs. “Put some buns in the oven and create a warm atmosphere.”

 

Setting the mood

 

Then again, kicking it up a notch can’t hurt. 

At the open houses hosted by Calgary agent Renata Reid, senior vice-president of sales at Sotheby’s International Realty Canada, there may be live music, catered refreshments and games. Once, an Aston Martin was on display in all its glory. Buyers can’t get that experience – the aromas, the ambiance – online, she observes.

“It creates an atmosphere that makes people feel welcomed and want to linger. I take open houses to the next level.”

It’s hard to say what, if anything, would bring open house activity fully back to pre-pandemic levels Canada-wide. With Christmas less than two months away, it won’t be long before the seasonal slowdown hits. Many agents don’t do open houses on holiday weekends, focusing instead on family. But there are plenty of people visiting from out of town during holidays with time on their hands, who may be looking to move closer to relatives, Reid points out.

“Take a break if you need it. But it can be a great time for an open house.”

 Vancouver-based eXp Realty agent Tom Ikonomou agrees. 

“If people are trudging through the snow to an open house during a holiday, then you know they’re serious about buying.”

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Different brokerages, same goal: Inside a collaborative open house https://realestatemagazine.ca/different-brokerages-same-goal-inside-a-collaborative-open-house/ https://realestatemagazine.ca/different-brokerages-same-goal-inside-a-collaborative-open-house/#respond Thu, 23 Oct 2025 09:05:16 +0000 https://realestatemagazine.ca/?p=40729 Agents from several brokerages recently worked side-by-side to throw an open house, driving traffic to luxury condos in Toronto’s South Rosedale neighbourhood

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(photo: Unit 106 of 7 Dale Avenue, listed for $7,995,000).

 

Talk about one-stop shopping. Eleven Realtors from different brokerages recently came together to hold an agent open house that featured all seven of the suites for sale in a luxury boutique condominium in Toronto’s South Rosedale neighbourhood.

No. 7 Dale, designed by architect Hariri Pontarini and with interiors by Alessandro Munge, is a collection of multi-million-dollar suites. Each is more like a custom home, with its own mechanical room that allows owners to customize features such as heating, water filtration and security systems for their own suites. Other highlights include Dada kitchens and custom closets by Molteni & C, says broker Alison Fiorini of Harvey Kalles Real Estate. 

The building is divided into east and west wings. The brick front “reads like a Rosedale home, but the back is glass with ravine views,” she says.

Fiorini considers the open house event a success with about 50 agents and a few potential buyers attending. 

“It’s rare to be able to walk through something that’s built,” she says, as condos are usually sold pre-construction. 

Condos are a different beast in Rosedale, which is made up mostly of single-family residential. 

 

How it came together

 

The living space and marble fireplace of suit 207 of 7 Dale Avenue, listed for $8,495,000.

Fiorini and the other agents co-ordinated the event by email, excitedly sharing what each was planning for their individual suite and coming up with an organized plan for the day.

A greeter in the lobby gave out pamphlets and directed visiting agents to the suites listed for sale. The tour also gave agents a chance to view the amenities, which include a gym, a spa, a private trainer room and a lobby with designer furniture and a grand fireplace.

Broker Cailey Heaps of Royal LePage Heaps Estrin Real Estate says, “We’re always open to collaborating with colleagues from different firms to achieve the best results for our clients.”

She says the event was a perfect example of the impact that can come from working together. 

“The outcome was exactly what we hoped for, bringing a large group of prominent Toronto agents together to experience the project firsthand,” she says.

Heaps is co-listing the property with Megan Till-Landry.

 

Banding together to spark interest

 

The event was all about creating buzz and making it easy for other agents to tour all of the suites in one day.

Broker Janice Fox of Hazelton Real Estate says the response from a collaborative open house with multiple properties is easily 10-fold that of an independent single open house.

“Agents who wouldn’t have come otherwise were quite excited to make an entire building tour and could suddenly understand the features and benefits of the property as a whole and the diversity of options,” Fox says. “Part of the challenge in the current market is getting attention focused on your listing, and this went a long way in helping all of the listing agents.”

Fox says the developer of the property engaged Hazelton Real Estate to oversee sales of the entire project. “To date, we are almost two-thirds sold.”

Having a joint agent open house in a building isn’t easy, says broker Paul Maranger of Sotheby’s International Realty Canada, who is co-listing with Christian Vermast and Fran Bennett.

“For security reasons, most buildings don’t permit open houses (whether public or agent), so the ability to ‘multi-task’ and visit the current supply was a luxury beyond belief for Realtors.”

 

‘A real success’

 

Realtor Gillian Oxley of Royal LePage Real Estate Services says the open house was a “fantastic opportunity” to showcase the suite’s craftsmanship and livability to Toronto’s top agents.

“It created meaningful conversations, collaboration and cross-promotion opportunities between agents representing similar luxury buyers,” she says. “These events strengthen professional relationships and ultimately benefit clients by increasing exposure and generating qualified interest in exceptional properties like this one.”

“The event was a real success,” says Realtor Jimmy Molloy of Chestnut Park Real Estate. “The idea of a group open house adds weight and momentum to encourage agents to see the product in person. 

He says real estate cannot be truly experienced on a screen. 

“You have to be in the space to understand the nuances of light, the volume and how you interact with it. The group open house is a creative way to encourage more agents to actually feel and experience the product,” says Molloy, who is co-listing with Lindsay Van Wert.

Realtor James Warren of Chestnut Park Real Estate says, “The agents were quite thrilled and happy with the fine bespoke finishings, high ceilings, the floor-to-ceiling windows and the views of the private terraces and gardens. The agents were happy we opened seven apartments at once so they could view the different floor plans.” 

Warren’s unit is co-listed with Alex Obradovich.

 

Early results

 

Fiorini had a second showing the day after the open house.

One agent told her during the open house that after seeing it in person, they had a client who might be interested.

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Revolutionizing open houses: How immersive real estate experiences can help sell homes and gain exposure https://realestatemagazine.ca/revolutionizing-open-houses-how-immersive-real-estate-experiences-can-help-sell-homes-and-gain-exposure/ https://realestatemagazine.ca/revolutionizing-open-houses-how-immersive-real-estate-experiences-can-help-sell-homes-and-gain-exposure/#respond Thu, 26 Sep 2024 04:03:43 +0000 https://realestatemagazine.ca/?p=34638 Learn why some realtors use immersive, lifestyle-driven experiences in open houses — from gourmet chefs to live music — while others don’t host them at all

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Calgary-based realtor Renata Reid has an inspired way with open houses that’s helping to reshape the traditional format and kick this timeworn marketing tool up to the next level.

As senior vice president of sales for Sotheby’s International Realty Canada, Reid believes that open houses should tell a story and sell a lifestyle. Her brokerage has done a number of marketing videos featuring her techniques, hoping to fire the imaginations of agents across the country.

Are open houses still worthwhile in this fractured, digitally-driven market? And what, you may ask, could Reid possibly be doing in this threadbare milieu to attract that kind of attention?  

 

The world of extreme open houses: An ‘immersive’ experience with the ‘Martha Stewart’ touch

 

Welcome to the world of extreme open houses, where superior enticements such as catered refreshments, entertainment and prizes are used to generate buzz about a property, stimulate the senses and create an unforgettable “elevated” experience. 

Envision an open house held by Martha Stewart, if she was a realtor.

The home has a gourmet kitchen? Have a chef at the open house cooking up a storm. There’s a gorgeous deck? Throw an epic barbeque. The idea is for potential buyers to see the home sizzling with life and energy, making it easier for them to imagine themselves living there. 

“If you don’t do anything out of the ordinary, people won’t come,” insists Reid, who maintains that potential buyers are attracted to the “immersive experience” she creates.

Of course, there also continues to be a need for quieter open-house experiences.

But if you’re going all-out, a paper plate of cheese and crackers won’t do. At Reid’s open houses, depending on the asking price and the package the sellers choose, there’s live music — everything from a violinist or wandering professional singer to a jazz band. There may be games and prizes set up in the backyard to keep the kids occupied, white linen tablecloths making the event more reminiscent of a wedding than an open house, floral displays and fresh baking scenting the air, elaborate trays of food (and wine, if allowed) and waiters smoothly circulating with canapes.

Once, to symbolize “iconic luxury,” Reid had an Aston Martin on display in all its glory. “I have sponsors for my open houses — mortgage specialists, architects, interior designers — who may be there to give advice to potential clients,” Reid adds. 

 

Creating hype with advance advertising and a warm welcome

 

Creating momentum leading up to her “grand open house weekends” is a key part of the hype, with plenty of “coming soon” advertising, she explains.

Wife and husband team Kelly and Michael MacKendrick concur that “a lot depends on advertising in advance.” Without going to the radical lengths that Reid does, the couple, with Sutton Group Heritage in Ontario, recently managed to pack the open houses they held for the sale of their own home in Markham, prior to moving to the small town of Meaford. 

“Even during COVID we’d have people lined up out the door for open houses, once they were allowed again,” recalls Kelly. 

It can’t hurt that you’d be hard pressed to find realtors more hospitable than these two. We’ve all been to open houses where the agents barely acknowledge visitors. That’s not the MacKendrick’s style, nor do they feel it’s constructive. 

 

It’s about ‘the art of selling’

 

“A large part of whether or not you’re successful at an open house comes down to the art of selling,” asserts Michael. “If you’re not engaging, I can see why an open house wouldn’t be as effective.” 

He and Kelly like open houses because they maximize exposure for their clients — which is the name of the game, they point out — and also have potential to be a source of new clients, thanks to those who come through unrepresented or bring along friends and family. Unlike many agents, they’re not adverse to extending invitations to people who aren’t in the market to buy, as it can be helpful in getting the word out.

This includes neighbours — nosy and otherwise. “Some of your best advocates are the neighbours. We’ve gotten clients that way,” says Kelly. “And they give you great intel on the neighbourhood.”

 

Look for out-of-the-box opportunities and strategies

 

Thinking outside the box, the duo have occasionally held open houses at odd times, including in the evening and when school is about to let out. “You never know what will work. Look for opportunities,” they advise.

Taking that kind of strategizing further, realtors could consider timing open houses to coincide with events in the area, such as street fairs, neighbourhood-wide garage sales, concerts and other community gatherings. 

 

Another perspective: Don’t ‘water down’ the experience

 

Re/Max top producer and real estate advisor Tim Hill of Greater Vancouver cautions though, that the sellers’ interest in open houses tapers off after the beginning stages. “Open houses are most effective when a property is just listed,” or has recently had a price reduction, he’s observed.

Hill explains that holding too many open houses tends to “water down” the experience for everyone, especially sellers, who grow tired of all the cleaning and the amount of time they’re required to remain away from the house.

In his opinion, open houses “are not the most effective tool,” due mainly to the attendance of “looky-loos” and potential buyers who haven’t been prequalified. 

 

Make seller expectations clear and give buyers plenty of notice

 

This familiar beef notwithstanding, Re/Max broker Akash Bedi, a past president of the Winnipeg Regional Real Estate Board, has found that recent open house “traffic counts” have increased now that summer is over.

Bedi advises making it crystal clear to sellers what’s expected of them, and allowing at least “four to five days of pre-marketing” to help ensure that people who want to attend an open house are available and up to speed.

Many realtors get new agents to help with open houses and with marketing them, he adds. From what Bedi has seen, the majority of agents and their clients “still use open houses as a listing and marketing tool.”

 

Most clients, although by no means all, still seem to like and expect them … elevated experience or not.

 

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Huge comeback in the GTA: Open houses as a marketing tool https://realestatemagazine.ca/huge-comeback-in-the-gta-open-houses-as-a-marketing-tool/ https://realestatemagazine.ca/huge-comeback-in-the-gta-open-houses-as-a-marketing-tool/#comments Tue, 14 Nov 2023 05:03:21 +0000 https://realestatemagazine.ca/?p=25568 With nearly double the number of open houses in the GTA last month compared to pre-covid 2019, this debated marketing tactic is resurging

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Getting a handle on where the current market is headed is like trying to nail jelly to a wall – pretty much impossible. There’s a barometer that you may not have factored in though: open houses.

Open houses reflect market conditions, although not always in the ways we think. Take the question of whether more open houses are being held than usual, or less.

 

October open houses in the GTA: Record month since 2019

 

As it turns out, the answer right now is more – many more. At least, that’s the case in the Greater Toronto Area (GTA) according to Wahi, a digital real estate platform that’s begun expanding across Canada. The same is true for other major centres like Vancouver, according to recent Royal LePage stats.

There has been a huge spike in open house activity in the GTA recently, notes Benjy Katchen, Wahi’s CEO.

“There were 1,965 open houses across the GTA in October, making it the biggest month since at least 2019 in any month through all periods,” says Katchen. “In October 2022 there were 930, so it’s more than double that now.”

It’s also almost double October 2019’s pre-covid numbers, before everything was knocked sideways. This past September’s stats were way up as well.

 

 

All told it’s been a phenomenally busy fall for open house activity. What’s that about?

 

GTA open houses return amid buyers’ market

 

“The open house is back, I’d say,” asserts Katchen.

You’d think that’s a good sign. And it can be, but Katchen explains that this surge – along with the fact that “we’re in underbidding territory” in a whopping 81 per cent of GTA neighbourhoods, according to Wahi’s research – may be early signs that the market is starting to shift and fray.

Surprisingly, days-on-market statistics, another gauge of activity, is holding fairly steady – in the low 20s. “But I bet that will start to go up,” predicts Katchen. “It’s a funny market.”

 

 

As the trend of homebuyers purchasing for under-asking continues to ramp up, sellers aren’t getting the numbers they want anymore. “We’re seeing a bit of a cooling off,” notes Katchen.

“The top underbidding neighbourhoods this year have tended to be more expensive, while the top overbidding neighbourhoods have comparatively lower list prices,” he adds.

 

 

An indicator of selling issues and market shifts

 

The reality is that increased levels of open house activity can be an indicator that people are having trouble selling. When this happens, Katchen explains, more listings get terminated and properties re-listed, which can skew the days-on-market numbers. This makes them look better than they actually are.

There are other dynamics at play as well.

The tilt from seller’s to buyer’s market can impact open house numbers, as sellers and their agents increasingly feel pressure “to put their best foot forward,” Katchen maintains. A boost in open house numbers may result, as we’re seeing now.

 

But are the buyers coming?

 

This doesn’t mean that open houses are a valuable tool in every situation. Some agents will tell you they’re outdated and a waste of time.

Wahi doesn’t collect statistics on the amount of people turning up at open houses. Interestingly, despite the platform’s statistics showing a big jump in open houses, many realtors REM spoke with report that the actual numbers of those coming through seem to be down significantly.

As one agent said, “Nobody shows up…crickets.”

While this isn’t everyone’s experience, it’s become more common. Among the reasons speculated are the challenging market, fewer buyers, interest rates, lack of affordability and the fact that buyers are increasingly using digital tools to weed through listings.

 

Wide range of realtor perspectives

 

In a market like this, fresh new listings that show well, are priced right with great curb appeal and are in urban areas with parking attract the most traffic. Decent weather doesn’t hurt either.

Dwelling type isn’t as important, at least in Katchen’s opinion. June and September are traditionally the biggest months for open houses, he adds, and weekends of course tend to be the days of choice.

The reasons agents hold open houses – or don’t – are as varied as the ways that open house activity can be an indicator of market conditions. Many agents, especially new ones, say they use open houses as a farming tool for lead generation. Even when this doesn’t result in clients, “it allows them to have conversations and get the soft skills practice that’s so important,” points out Sue Anfang, an agent with Keller Williams in Toronto.

With a long time in the business, Anfang says she continues to pick up qualified leads and see reasonable activity through her open houses, especially in popular Toronto neighbourhoods like Leslieville and the Beaches.

She doesn’t even mind when nosy neighbours inevitably turn up. “I do occasionally get clients that way,” she maintains.

A big reason agents do open houses is to appease clients, to show them that no stone is left unturned. “It’s a good way to demonstrate that you’re doing everything you can to sell the property,” Anfang points out.

 

The bottom line

 

At the end of the day, most sellers want open houses, and the exposure is worth it.

“At an open house, I can engage with the public and sell the house, the neighbourhood and myself. It’s face-to-face marketing. I get lots of good leads,” says Karina Sadu of Real Estate Homeward in Toronto.

“I don’t find them a waste of time at all. I think open houses are really valuable.”

 

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Open houses remain an effective strategy for attracting buyers https://realestatemagazine.ca/open-houses-remain-an-effective-strategy-for-attracting-buyers/ https://realestatemagazine.ca/open-houses-remain-an-effective-strategy-for-attracting-buyers/#respond Thu, 21 Sep 2023 04:02:49 +0000 https://realestatemagazine.ca/?p=24271 A survey found 32% of realtors host as many or more open houses as pre-pandemic, with 46% believing they're as effective as ever

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With over 1,700 open houses lined up in Metro Vancouver in the coming days, it’s clear that open houses remain a cornerstone of real estate marketing, especially in a slower market. 

While advancements in technology and digital solutions have helped revolutionize the industry, offering a wealth of resources to consumers and professionals alike, recent Royal LePage survey findings reveal that open houses are still vital to many realtors’ strategies.

 

Buyers value flexibility and personal engagement

 

Of the more than 600 agents surveyed, approximately 32 per cent reported hosting as many or even more open houses today than they were before the pandemic. Moreover, 46 per cent of these professionals believe that open houses remain as effective as ever in attracting quality buyers.

Shawn Zigelstein, a broker and team leader at Royal LePage Your Community, underscores the unique value of open houses in the digital age. “Technology has advanced our industry by leaps and bounds, from 3D furniture renderings to virtual showings. During the pandemic, when in-person interactions were restricted by social distancing guidelines, technology was the only way many of us were able to help our clients. However, nothing can truly replace the feeling of physically walking through a home that you dream of buying,” Zigelstein notes. 

“Buying a property is a very personal decision, and most purchasers want the experience of being able to view their biggest financial investment in real life, if at all possible.”

 

Open houses: A flexible and effective strategy

 

Open houses offer a unique advantage by providing potential buyers with the flexibility to view a property in person without the need for a scheduled appointment. According to the survey, 24 per cent of respondents cited this flexibility as a key reason why open houses remain an effective selling strategy. Additionally, 22 per cent believe open houses offer an opportunity for listing agents to connect with new prospects and maximize the number of potential buyers seeing the property in a short period.

 

 

While open houses retain their allure, realtors are not limited to traditional marketing methods. Anne Leger, a chartered real estate broker for the Tremblay Leger team at Royal LePage Humania, emphasized the importance of a holistic marketing approach. This includes professional photography, videography, and a robust social media plan to ensure the best results for property sales.

Leger adds, “Attention to detail is always important, but particularly at a time when buyers are looking for turnkey properties. A well-listed property will give purchasers confidence and make it easier for them to move in.”

 

 

Visual and digital tools 

 

Survey results also revealed what mediums realtors are utilizing the most to promote listings. About 36 per cent of respondents use professional staging in at least half of their listings, while 67 per cent utilize professional videography and 47 per cent use drone footage. A third. of respondents say they use online property ads or listing articles in at least half of their listings.

 

Print takes a backseat

 

In the evolving landscape of real estate marketing, print is taking a backseat. The survey reveals that 74 per cent of respondents no longer use newspaper ads in their listings, and 55 per cent have abandoned “just listed” cards or flyers as promotional tools.

 

 

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Should your clients bring their kids house-hunting? https://realestatemagazine.ca/should-your-clients-bring-their-kids-house-hunting/ https://realestatemagazine.ca/should-your-clients-bring-their-kids-house-hunting/#respond Tue, 06 Dec 2022 05:03:22 +0000 https://realestatemagazine.ca/?p=19630 Naturally, your clients want their children to be a part of the process; but there can be multiple challenges to bringing them along

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Kids will be kids, including when their parents bring them along to showings and open houses.

Alberta realtor Michael Montgomery recalls one toddler scrawling all over a freshly-painted wall with coloured markers. This resulted in “a difficult conversation with the homeowner,” laughs Montgomery, a broker/owner and coach/podcaster based in Calgary, where he teaches courses at the local board.

In another instance, Montgomery was showing a property to a family when their little boy decided to relieve himself over the balcony.

 

Multiple challenges

 

Whether or not to bring their children to showings and open houses can be a tough decision for your clients. Naturally, they want their children to feel part of the home-buying process. But there can be multiple challenges to bringing them along. Behavioural considerations aside, there may be restrictions on the number of people allowed at a showing, particularly in these times when we’re still technically in a global pandemic. If a sitter isn’t available, though, parents may have limited options.

When allowed, bringing kids along is easier with babes in arms, older children, and teenagers, Montgomery notes (adding the caveat that babies’ diapers should never be changed in the sellers’ home).

 

Don’t expect sellers to childproof their homes

 

By most accounts, issues arise mainly with toddlers, along with children up to about the age of seven. There are liability and safety concerns, including a higher risk of the sellers’ personal items being handled, inadvertent property damage or loss, or a child potentially taking a tumble down the stairs or into the pool. Sellers can’t be expected to childproof their homes for the sake of potential buyers’ children.

“It can be stressful for the buyers as they have to swivel, to watch the children while going through the home,” says Montgomery. “They’re so focused on the child that they can lose focus on the house. They’re distracted.” Open houses are likely to present even more challenges in this regard than showings. “There are more things competing for attention,” states Montgomery, who recommends booking a private viewing instead.

 

Kids can impact negotiations

 

Bear in mind that “kids have no filter,” he continues. In a worst-case scenario, this could adversely impact your negotiating stance, he cautions, with a child “disclosing facts that you don’t want the other party to know” in the admittedly-rare situations where your buyers cross paths with sellers. Montgomery recalls a colleague once telling him about a child proudly trumpeting to the homeowner, “My parents are going to buy this house!”

They did. But forever after, they wondered if – without that announcement preemptively spilling the beans – they could have gotten it for less.

So should you, the realtor, gently suggest that, where possible, parents leave toddlers at home with a sitter? “I definitely would,” says Montgomery. To make it as easy as possible for clients and avoid any backfire, though, he also offers alternatives.

“I’ve had one parent stay with the child in a vehicle, while the other goes through the house, then they switch,” he says. Another option, if everyone’s comfortable with it, is having the realtor or a sitter that’s been brought along occupy the children while the parents go through the house.

 

Entertainment is key

 

Keeping the children contained and occupied with electronics or a favourite toy or movie is key. A sitter or family friend, whether back at home or brought along to the showing, could help foster the children’s involvement in the process by viewing a virtual tour of the home with them at the same time that the parents are touring it in actuality.

To this end, Rafia Shetye, a fledging realtor and developmental support worker for her local school board in Markham, Ontario, suggests offering puzzles or colouring books to children at showings, letting them know that these are rewards for behaving and being good ‘assistants.’

Sheyte explains that “involving children in these ways can help them feel a sense of control and ownership.”

Royal LePage agent Sam Cuda stresses that it’s crucial that the listing agents’ instructions are followed. Restrictions on showings due to the pandemic vary across the country and are relaxing in many areas. However, according to Cuda, they’re still in place across much of the Greater Toronto Area, where he works.

Strict showing instructions often allow for no more than two to four people at an appointment and sometimes prohibit children altogether, he’s found. “Covid has changed things so much,” he says. “I used to go to showings where kids were bouncing around everywhere. I don’t see that now.”

 

It’s about respect

 

When families do have kids in tow, Cuda, a former teacher, often performs a simple magic trick and promises that he’ll do another later if they’re on their best behaviour. “It really works!” he claims.

He also makes certain that the kids are closely supervised and are clear on the rules beforehand. “It’s about respecting people’s properties,” says Cuda.

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Time to spice up your open house https://realestatemagazine.ca/time-to-spice-up-your-open-house/ https://realestatemagazine.ca/time-to-spice-up-your-open-house/#respond Thu, 02 Dec 2021 05:00:29 +0000 https://realestatemagazine.ca/time-to-spice-up-your-open-house/ As restrictions are easing up, we are seeing the return of the open house. Depending on the regulations and health guidelines in your area, here are some ways you can stand out and welcome visitors and potential buyers.

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As restrictions are easing up, we are seeing the return of the open house. Depending on the regulations and health guidelines in your area, here are some ways you can stand out and welcome visitors and potential buyers. A staged open house is just as important as a staged home.

This level of effort shows potential buyers and potential clients the care and effort you put into your listings. It won’t go unnoticed.

Here are a few ways that you can bring a little “wow” to your next open house:

  1. The holiday season is just around the corner. Have some warm apple cider brewing. The smell will be enough to invite them to linger and chat.
  2. Order a tray of holiday pastries from a local bakery, served on a beautiful platter. Don’t get them from a fast-food outlet.
  3. Have some alcohol-free bubbly served in disposable champaign flutes.
  4. Have something for the kids like a colouring book with a small packet of crayons.

Do you have other ideas and recommendations for a memorable open house that you’re willing to share?

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How to become a prospect pick-up artist at open houses https://realestatemagazine.ca/how-to-become-a-prospect-pick-up-artist-at-open-houses/ https://realestatemagazine.ca/how-to-become-a-prospect-pick-up-artist-at-open-houses/#respond Tue, 24 Aug 2021 04:00:10 +0000 https://realestatemagazine.ca/how-to-become-a-prospect-pick-up-artist-at-open-houses/ Recently I introduced The Easy-Cool Prospect-to-Client Conversion Method. Here’s how it works in a real-world open house situation.

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Recently I introduced The Easy-Cool Prospect-to-Client Conversion Method. Here’s how it works in a real-world open house situation:

Prospects walk into the house.

Welcome them at the door with a warm smile, introduce yourself and pause…Most people will reciprocate and tell you their names. Their level of enthusiasm will be your first clue towards determining their communication style.

Mentally note their names and likely communication style. After they’ve gone into the home, write their names, styles and brief description in your notebook. For example, “Big Nose Dan – Driver” and “Smiley Sue – Amiable.”

No matter which communication style you are working with, always balance the four key relationship-sales-attributes: professionalism, confidence, friendliness and authenticity.

It’s not about merely possessing these attributes. It’s about finding the right level for each one and balancing them against each other. For example, a person can be overly friendly and totally unprofessional.

Hand the prospects one of your stunning marketing brochures and give them a brief overview of the property – price, key features, listing date. The brochure is important. It shows off your marketing prowess and acts as a positive reminder about you after they leave.

Note: Only do this if you’re proud of your marketing brochure. If it’s just “average,” then “average” will be the impression you leave.

Send them through the house or continue the conversation, whichever is most appropriate, depending on their communication styles. Drivers and analyticals will want to proceed into the house immediately. Expressives will want to enthusiastically tell you all about their day, while amiables will be much quieter (but also the most open to making a sincere personal connection).

Find the correct balance between their personal space (leave them alone) and your availability (I’m here to answer any questions you have!). If it’s a couple, they might have two different styles. That’s okay. You know how to juggle styles, right?

When they’re done, address them by name and try to strike up a conversation without appearing too salesy. Make the conversation as natural as possible. Actively listen to them, but also slide in a few key questions.

So, Dan and Sue, how did you like the house?

Their answer should lead to other questions, such as:

What are some important “wants and needs” you have for your new home?

What are your preferred areas?

How long have you been looking?

If you struggle to ask these questions and you sound fake and salesy, you’re doing it wrong.

The answers, and more importantly, how they answer, will give you a huge amount of information to help you decide how to make your prospect pick-up pitch.

Never ask if they are working with an agent! That gives them an easy out. If they’re serious about the relationship they have with another agent, they’ll let you know.

Maintain eye contact with them, and do not try to juggle three different groups at once. (You’ll lose all three. Once you have the right skills, you will know which prospects you need to focus on.)

Here’s the the Easy-Cool Prospect Pick-up Pitch:

“Hey, I’m just thinking that I’ve got something that might be very helpful for you.”

(gets their attention).

“It’s free and there’s absolutely no obligation whatsoever.”

(reduces resistance).

“Based on what you’ve told me, I can set you up on a system that will automatically send an email every time there’s a new listing that matches your exact search criteria.”

(sounds great).

“But here’s the really cool part. It will also automatically notify you whenever there is a price reduction or a sale, including the sale price.”

(even better).

“It only takes me a few minutes to set this up, and as I said, there is no obligation whatsoever.”

(further reduces any sense of commitment).

“Is this something that would be helpful for you?”

(of course, it is).

“Okay. All I need is both your email addresses, and I can set that up for you later today!

After the open house, set up the search and add them into your follow-up system (another topic). Remember, you said there was no obligation, and there isn’t. But that doesn’t mean you shouldn’t follow up appropriately and systematically.

Of course, making this pitch doesn’t actually turn a prospect into a client. This is only the first step in that process. But maybe that’s my point: When you try too hard, you turn people off. When you do it the easy-cool way (one step at a time), people are drawn to you naturally.

You’re going to get all kinds of different responses to the pitch outlined above, but the main thing is to keep it easy-cool and come around to your prospect pick-up pitch as naturally as possible. The better you get at it, the more successful you will become at converting prospects to clients.

Are you reading this and saying to yourself, “I’ve tried this, and it doesn’t work”?

That’s because you’re doing it wrong. The two biggest mistakes I see Realtors make are:

Trying too hard and coming across as annoying salesy types, or

Not trying at all! If this is you, honestly, you would be better off relaxing and recharging at home rather than wasting your time at an open house where you’re not fully committed to putting in your best effort.

Agents tell me all the time they never have any luck picking up clients at open houses. And yet, other agents (including myself back when I did open houses regularly) have no problems getting all the clients we want, practically at will – the easy-cool way.

It’s got nothing to do with luck. Just know this: All skills can be learned. You don’t need a coach. You need skills. Once you have them, they stay with you forever.

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Get ready for the fall market https://realestatemagazine.ca/get-ready-for-the-fall-market/ https://realestatemagazine.ca/get-ready-for-the-fall-market/#respond Mon, 17 Aug 2020 06:24:40 +0000 https://realestatemagazine.ca/get-ready-for-the-fall-market/ As summer winds up, it’s time to start thinking about how to prepare for the fall market. Some things are still uncertain, but what we know for sure is that buyers will be buying and sellers will be selling.

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As summer winds up, it’s time to start thinking about how to prepare for the fall market. Some things are still uncertain, but what we know for sure is that buyers will be buying and sellers will be selling. So, get your game face on and use the next 30 days to get you and your team ready for the fall market.

1. Build your database:

Set a new goal for your database this fall, starting at 200 people. If you don’t know 200 people, that’s a problem! Real estate is all about relationships, so start looking around to see who you could connect with. Think about your hairdresser, neighbours, dog groomer, dentist and anyone else you might interact with. Reach out to them consistently and ask for referrals.

2. Market exclusive listings:

Now’s the time to get involved with exclusive listings. Buyers are out there and if you’re willing to hustle, you’ll find them. Learn about the exclusive listings in your office and ask the agents if you can market their listings. This is how you will build a name and reputation for yourself in the industry and with your colleagues. You will also gain invaluable experience learning how to get these listings sold.

3. Prepare for open houses:

Expect to do both virtual and in-person open houses this fall. That means you must be up to date on the new health and safety protocols for facilitating open houses. Don’t wait until your first open house date to become familiar with these new protocols. Understand the new rules now so you can answer any questions clients or leads may have. Secure any supplies you might need, such as disinfectant, and be sure to market that you are following health and safety measures to ensure trust and confidence in your prospects.

4. Offer your assistance:

There are many Realtors out there who need your help. Some are planning to retire soon and some are grinding on their own. How can you be of service to them? Collaboration and helping each other will not only bring you more business, but it gets your name out there. See how you can help with database contacting, open house facilitating and showings.

5. Keep networking:

Your networking efforts shouldn’t have stopped during the pandemic; they should just have pivoted. This fall, keep the momentum going and increase your networking reach. You can meet with contacts in person now, as long as you abide by the health and safety rules, so get out there (safely)! Say “yes” to social engagements that will introduce you to new people. Not comfortable with in-person engagements? Get on the phone. Reach out to people, have discussions, network!

Now is the time to put in the time. Here’s a rule of thumb to keep in mind: you need to work 60 hours for 60 days to gain real momentum. Are you putting in that time? Summer vacation is coming to an end, so it’s time to start setting goals and hit the ground running in the fall. If you need goal inspiration, start with booking two to three qualified appointments per week.

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Hilarious open house fails https://realestatemagazine.ca/hilarious-open-house-fails/ https://realestatemagazine.ca/hilarious-open-house-fails/#respond Tue, 24 Dec 2019 05:13:11 +0000 https://realestatemagazine.ca/hilarious-open-house-fails/ Those who work in real estate either love open houses or hate them. No matter what side of the fence you’re on, they make for some hilarious happenings.

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Those who work in real estate either love open houses or hate them. No matter what side of the fence you’re on, they make for some hilarious happenings. Take the agent who caught a neighbour stealing bottles of wine from the wine cellar when the neighbour ran out of alcohol during a party he was hosting down the street. Or the agent who had to deal with a family of five who brought their swimsuits and jumped in the pool during an open house.

His first open house gave Kim Louie, a real estate consultant and broker with Coldwell Banker Peter Benninger Realty in Kitchener, Ont., a horrifying-at-the-time but now hilarious story.

Kim Louise

Kim Louie

“It was a pretty busy open house, considering it was November. It was snowing and I tried hard to impress people with my knowledge and professionalism. (It was another agent’s bank power of sale listing of an old dilapidated home.) I was determined to make the best of it so I was dressed up in my best suit and tie. It wasn’t until I was leaving and I squatted down outside to pick up a sign I had dropped that I felt a cold breeze in my crotch area. Horrified, I looked down to find my zipper was open and realized I had hosted the entire open house, my very first one, with my fly down.” Yikes!

Bodily functions make for (unfortunately) popular fodder for open house stories. An Alberta-based real estate agent shared the story of an open house she held at a townhouse. It was a presale home so no plumbing was hooked up yet. The toilets were all sealed since there was no flushing ability. After days of the unit stinking badly, the agent discovered that someone had gone #2 in the toilet and then wrapped it back up tightly.

No matter how well you prepare for open houses, the neighbours can be a tricky, uncontrollable factor. Take the open house that was next door to a couple who were exhibitionists. For about 30 minutes, the potential buyers at the open house got a view of the neighbours thoroughly enjoying one another’s company. Another home for sale had a neighbour who liked to sunbathe in the nude. Despite the real estate agent asking nicely, the neighbour wouldn’t keep his clothes on when an open house was underway.

One unwritten rule of open house etiquette is to not snoop through the private belongings of the home’s owners. Sure, open a kitchen cupboard to check the storage ability but don’t open a dresser drawer. Someone should have told this to the boy who rooted through the owner’s nightstand and then ran around the house pretending to fly the rocket ship he found (a personal pleasure device.)

Angela Langtry

Angela Langtry

Angela Langtry, a real estate broker with Century 21 Immo-Plus in Montreal, held an open house at a home she had for sale in Montreal. “I had asked the owners to depersonalize prior to the open house and remove the family photos from view. They did not. Potential buyers were treated to a first impression of walking into the living room and seeing the ‘honour wall’ of about two dozen pictures of the family’s deceased dog. Then, I watched jaws drop when people saw the semi-nude pregnancy photos of the wife in the master bedroom! Needless to say, buyers were a little distracted when visiting the house.”

An agent who asked to remain nameless so his past clients won’t send him hate mail was hosting an open house in the suburbs. Things were going great until the sellers showed up at the open house when over a half dozen potential buyers were touring the home. The sellers proceeded to harass the other people, pestering them with questions about themselves. This continued for over an hour before the agent could convince them to leave.

Another agent who asked that she not be named shared a story about an open house she was hosting for an owner that had a renter in the property. The agent showed up to start the open house and found the renter was hanging around. He refused to leave when people started showing up to tour the home. He followed potential buyers around claiming that the house was haunted, that it had been a drug house, that it leaked every spring, and anything else he could think up to reduce the chances of a sale happening.

Shirley Powell

Shirley Powell

After 36 years in real estate in the Greater Moncton area in New Brunswick, Shirley Powell, a sales representative with Royal LePage Atlantic, has an impressive collection of funny open house stories. My favourite involves an open house held in a large, beautifully furnished older home in the country.

“A man and woman came to the open house with five kids, all of a young age. Of course, there was no parental control there. As the agent, I was super busy greeting people and doing my best to answer questions. Somehow this sweet little girl around three-years-old slipped away from her parents to jump on beds. Later, when the open house was finished and I was turning off the lights, I glanced at a bed and thought, “Wow, that doll is so real looking.” The doll pops up and asks, ‘Where is my mother?’

“I did my best to stay calm and not laugh. But my stress level rose as it was just the two of us in the house and I had no idea how to contact her parents. We ended up staying in the house chatting for another hour before her parents returned once they remembered where they’d left her. I am still shocked at that experience!”

Some agents predict that open house will become obsolete as digital marketing becomes more prevalent. Until that happens, let’s embrace the laughable moments that open houses can deliver.


Do you have an open house story to share? Send it to REM! Email jim@remonline.com

Correction: This story was corrected from the original version, which spelled Kim Louie’s name incorrectly.

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